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Logo Link URLs return images directly, so you can embed company logos in Google Sheets with a simple IMAGE() formula — no code required. Logo Link in Google Sheets

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Basic Usage

Use the built-in IMAGE() function with a Logo Link URL: 
=IMAGE("https://logos.brand.dev/?publicClientId=brandLL_xxx&domain=stripe.com")
Get your API key from the Brand.dev dashboard to get started.

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Dynamic Domains

Reference a cell containing the domain instead of hardcoding it. For example, if cell A2 contains stripe.com: 
=IMAGE("https://logos.brand.dev/?publicClientId=brandLL_xxx&domain=" & A2)
Drag the formula down a column to fetch logos for an entire list of domains.

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Sizing

Set the second parameter of IMAGE() to control how the logo fits in the cell:
ModeValueBehavior
Fit to cell1Resizes the image to fit inside the cell, maintaining aspect ratio
Stretch to fit2Stretches or compresses the image to fill the cell, ignoring aspect ratio
Original size3Uses the original image dimensions (may cause cropping)
Custom4Specify custom height and width in pixels as additional parameters
=IMAGE("https://logos.brand.dev/?publicClientId=brandLL_xxx&domain=stripe.com", 2)
Adjust row height and column width so logos display at a reasonable size. IMAGE() mode 1 (fit to cell) works well since Logo Link logos are always square.

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Fallbacks

If a logo isn’t found for a domain, Logo Link automatically returns a generated monogram — cells will never show a broken image.